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In early July 2024, we had the honor of exhibiting at one of the world’s most renowned sporting events: Challenge Roth - the largest long-distance triathlon in the world. Over four days, the quiet town of Roth transformed into a global hub of endurance, passion, and elite athletic performance - with participants from over 90 nations, thousands of athletes, and tens of thousands of visitors.
In the midst of this incredible setting, we showcased our collections - from high-performance seamless wear to lightweight all-day sportswear. Our booth quickly became a gathering place for athletes, triathlon fans, and style-conscious sports enthusiasts who care not only about performance, but also about aesthetics.
What made it special? The conversations. Connecting with people who push their limits every day reminded us why we do what we do: to create sportswear that not only keeps up - but motivates.
With bright sunshine, an electric atmosphere, and goosebump moments along the course, Challenge Roth wasn’t just an event for us - it was a true source of inspiration. And another step to the top.
