to the top Pop-Up Store Hamburg – Three weeks of movement, style, and community

In September 2024, our to the top pop-up store opened its doors at Eppendorfer Weg 235 in Hamburg. In a relaxed setting - complete with cool drinks and healthy snacks - visitors experienced our latest collections in person and received personalized advice.

A standout feature was our exclusive try-out campaign, “Rent – Test – Love”: customers could borrow a full workout set and put it to the test before making a purchase - a hands-on experience that brought the functionality and comfort of our sportswear to life.

Every Thursday, we hosted late-night shopping until 9 p.m., creating space for personal conversations, styling tips, and deeper insights into our brand. One of the most rewarding parts? The connection with our community - from long-time fans to those discovering our collections for the very first time.

A heartfelt thank you to all our visitors and supporters - and to Hamburg for its openness and enthusiasm. This pop-up was more than just a shop. It was a place for connection, inspiration, and movement.

We’ll be back!