Servus, Kitzbühel! Our new store space at Hotel Schwarzer Adler

Big news from the Alps: The distinctive to the top lifestyle is now at home in the legendary Hotel Schwarzer Adler in Kitzbühel.

In close collaboration with the team at this traditional establishment, we have created an exclusive space that goes far beyond a classic sales area. Our innovative in-store concept seamlessly integrates into the hotel's spa and fitness world, a harmonious retreat dedicated to movement, deceleration, and modern well-being.

As a world-renowned destination, Kitzbühel attracts a sophisticated, international audience. Here, cosmopolitan lifestyle meets alpine nature, a perfect target group fit for our brand.

"For me, to the top is not just sportswear, but a lifestyle that I live and curate myself. We strongly believe in individual retail concepts together with unique hotels: not a classic sales area, but an experience." - Tabea Fischer, Founder

Visit us at the Schwarzer Adler on your next trip and be inspired!