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Recently, our founder Tabea Fischer joined the Trendakademie podcast by Trendforum Retail, hosted by Daniel Schnödt.
The episode dives into the story behind to the top, the challenges of building a young premium sportswear brand, and the values that drive us: community, sustainability, durability, and authenticity.
Tabea shared how an idea turned into a brand that confidently stands alongside names like Adidas & Co. She talked about the first sketches and mood boards, the pursuit of perfect quality, and the conscious decision to produce in Portugal using recycled materials. A highlight of the conversation was the development of our Seamless Collection—now a bestseller thanks to its second-skin feel, seamless construction, and supportive compression.
The discussion also explored how a new brand gains visibility: starting with small launch events, expanding to pop-ups at Breuninger, and building partnerships with hotels and magazines. Again and again, it became clear that to the top is more than sportswear—it’s about community, empowerment, and real connections. From running clubs to the Women’s Health Camp to working with athletes like Darja Varfolomeev, authenticity remains at the core of our brand and sets us apart from fast fashion.
🎧 Listen to the full episode here:
A fresh look at our journey and the ideas shaping the future of sportswear and retail.
